This ordinance will be in effect not only on Superbowl Sunday, but from six o’clock (6:00) A.M. on Monday, January 28, 2013, and ending at six o’clock (6:00) P.M. on Tuesday, February 5, 2013.
Paul Murphy explains: "Mayor Mitch Landrieu's Press Secretary Ryan Berni said a number of city agencies and the NOPD will be on the look out for clean zone violators during the Super Bowl.
"There's cease and desist letters," said Berni. "There are summonses and there are fines that range depending on the violation. Competing brands or companies will not be approved for temporary structures or advertising or signage."
Clean zones have been challenged in federal court as a possible violation of free speech. But, courts have held that regulation of commercial speech is valid if it directly advances an important governmental interest.
The Super Bowl is expected to have a $432 million economic impact on the region" (City to enforce rules in 'clean zone' for Super Bowl).
Oddly, the NFL and City of New Orleans demand that "All temporary structures [tents] sanctioned and authorized by the City and the National Football League shall be white structures only."
This will be an interesting start to 2013, as the NFL attempts to impose a 60% Super Bowl/NFL branding, look and feel to New Orleans.